About Up At Sunrise VRA​​


Up At Sunrise Vacation Rental Assistance LLC provides full-service short-term  rental management and business support services for vacation rental properties on Okaloosa Island and Fort Walton Beach, Florida.

We are proud to offer our personalized, excellence-focused approach to fellow property owners and to apply our industry knowledge and experience to assist them in optimizing their rental revenue and business potential.

About me: Villy Ellinger / Owner

Hello! I’m Villy Ellinger, founder and owner of Up At Sunrise Vacation Rental Assistance LLC. After earning a Bachelor’s degree from Rhodes College and an MBA from the University of Memphis, I spent over 17 years working in finance and real estate.

A few years ago I fell in love with an amazing place – Fort Walton Beach, Florida. Today this beautiful town is my permanent home. I own several vacation rental properties in the area and love to welcome visitors from all over the county to our little piece of paradise on the Emerald Coast.

I started Up At Sunrise VRA to help fellow vacation rental owners save time, money and worries in the management of their properties. Owning a vacation rental home should be enjoyable and lucrative, not overwhelming and time-consuming. I hope to get the opportunity to assist you with your vacation rental business and to help you take back your precious time and peace of mind.

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